Fascinated by design and deeply passionate about creating innovative footwear and fashion products, Celina Guity expresses her artistry through the true art form of managing, designing and coordinating footwear design projects from concept through to completion.
A Fashion Institute of Technology graduate, Celina’s multi-cultural exposure to the world and inter-industry working experience for companies such as Steve Madden, ES Originals, Nine West Group and Jimlar has more than molded her into the ultimate designer. Adept at establishing meaningful relationships with clients, vendors, designers, upper management and other stakeholders, her goal is to provide limitless support which helps ensure effective market penetration by the various brands she works with and the overall fulfilment of sales targets and deliverables.
A Harlem, NYC resident for the last 7 years, Celina lives and breathes design and enjoys traveling the world, painting and visiting her favorite galleries in NYC.
Fascinated by design and deeply passionate about creating innovative footwear and fashion products.
successfully manage design and coordinate all projects from concept through completion for various clients.
Successfully launched a footwear division sold exclusively at all Liverpool Department stores (Mexico). Customers (past and current): French Connection (Orly Corp),Via Spiga, Aerosoles, Nine West, Bandolino, Bsteps (dance shoes), Famolare, EuroSoft, H&Co, Randa Accessories (Jessica Simpson Slippers) and White Line (athletic and canvas program).
Manage all design projects for Zeca Group (factory in China) for various USA and European customers.
Delegate task to the design team as well as other members (production, development and coordinators. Supervise all designs and prototypes of the Mid Tier division as well manage the development and production calendar for all brands.
Effectively designed and managed footwear projects from design to pre-production stage. Travel to Asia and correct prototypes and all supportive materials.
Design and managed footwear products from design to production stage for Payless and Target. Traveled frequently to clients to present new development/ samples. .
Create and work on footwear projects from design to pre-production stage (in-line and make-ups). Create patterns and finished samples in-house. Shopped the market for ideas as well as frequently traveled to Asia to correct development and prototypes.
Concentration in Production Management
Concentration in Accessories Design.